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Parker Williams designs packaging for dairy’s new ‘wonder ingredient’, Lake District Dairy Co. Quark

Parker Williams has designed the launch packaging for First Milk’s new product launch, Lake District Dairy Co. Quark – a versatile and naturally fat free dairy ingredient that is great for cooking, baking and mixing.

The product – now sold in selected Tesco, Morrisons, and Sainsbury’s stores nationwide – is incredibly versatile and can be swapped into meals and recipes replacing traditional dairy ingredients like crème fraiche, mascarpone, soft cheese and cream. By doing so, meals can be made healthier thanks to the products naturally impressive nutritional credentials – low in sugar, low in salt, high in protein and naturally fat free.

“Quark is an ingredient with really impressive nutritional credentials, and we wanted our design to reflect the product benefits – it’s clean, fresh tasting, and naturally fat free – as well as working in the distinctive equities of the Lake District Dairy Co brand,” explains Parker Williams’ MD Kate Bradford.

“The ‘Q’ of the Quark name itself has been crafted to suggest the soft spoonable consistency of the product, and we chose a bright fresh colour palette for variant navigation to contrast with Lake District’s familiar black livery.”

Claire Irvine, brand manager at First Milk, comments: “Parker Williams has given Lake District Dairy Co. Quark a strong and striking brand presence in the soft cheese chiller. Quark overall a product that has been hiding for too long in the UK dairy sector, and we are pleased to introduce it as part of the Lake District Dairy Co. range.”

Lake District Dairy Co. Quark is launching nationwide this month in three flavours: original, lemon and vanilla. It will have support from TV’s the Fabulous Baker Brothers who have created a range of easy everyday recipes using Quark.