ABOUT

P&W International Design Consultants recently re-designed the entire Tesco kids cereals range.
In a project which took 4 months from brief to roll out, a total of 21 skus were designed incorporating 52 alternating back of packs.
The brief was to create a colourful, identifiable character for each cereal which would embody a sense of fun and adventure.
Building on the legacy of the Olympics, P&W have invented the Brekkie Squad - 8 sporty animals who reside in Brekkie Parc, a land made made up of different sporting locations, from the White Water Rapids to the Breakfast Parc Olympic Arena.
Logos for the Parc and Squad were designed to create a strong, fun identity and to allow the child to feel part of a club.
Incorporating sport related games and puzzles the interactive packs engage and entertain, forming the centre piece of the breakfast table.
In a crowded, brand dominated aisle these designs deliver in terms of bold design and a family of cool yet loveable characters, each with their own personality.