ABOUT

As part of the recent overall rebranding project, P&W was tasked to take guardianship of the grocery category.
The challenge was to create impactful, stylish and desirable packaging over a range of 15 herbal tea products – bespoke hand crafted illustrations were created that had a narrative about the origin or flavour of each particular tea flavour. Utilising a contemporary illustration style with an accent colour delivered a unique memorable design with colour differentiation within the range for ease of purchase.
Every component of the packaging design was carefully considered: whether it be hand rendered typography, exquisite illustration, calligraphic decoration. All substrates were assessed and an uncoated Matt finish selected to enhance the design and optimise the final result.