ABOUT

Pemberton & Whitefoord LLP recently undertook a project for Japanese catalogue retailer Askul Corporation to produce the packaging for Lemon Flavoured Salt Tablets.

The individually-wrapped anti-heatstroke tablets are intended to be dissolved in water and taken by those working outdoors, playing sports or those generally needing help rehydrating quickly.

The design solution by P&W features endearing lively lemon illustrations partaking in various sporting and work activities, including cycling and weight-lifting. The vibrant yellow characters ‘pop’ against the cobalt blue wrappers.

Adrian Whitefoord, P&W Partner and creative director for the project commented: “Our approach to the brief was to create packaging that really stood out within the catalogue from often very cluttered Japanese-designed packs. It was important to keep the design really simple with eye-catching, contrasting colours. We created the memorable ‘Kawaii’ lemon characters for increased stand-out.”

P&W has produced other own-brand designs for Askul Corporation over the years, including a range of teas in collaboration with Lupicia as well as innovative cube beverage sachet dispensers, perfect for an office environment.