ABOUT

P&W was commissioned by Knead Bakery to create a packaging solution that was: original, practical and eye catching for a range of gluten-free baked products.

Developing a gluten/dairy intolerance requires significant lifestyle changes, often necessitating preparation of meals from scratch. Few brands offer convenient ready to eat options and those that do, seldom deliver on taste.

Knead Bakery set out to change things, offering delicious muffins and cookies good enough for all to enjoy.

Knead Bakery has a simple philosophy, delicious baked goods for all. The aim was to live up to this promise by creating a brand and range which gives the allergy free facts without taking away any of the food values.

Pastel textured brights and simple information help to create a no fuss eye catching pack. The iconic 'K' window adds brand presence and consistent architecture to what is fast becoming quite a saturated market.

The resulting “K Cube” concept gave on shelf presence, product visibility and an ideal platform for essential brand messages.

The perfect size to pick up and eat on the go. A must for universal fans of biscuits, allergy sufferers or not.