ABOUT

I was contracted to work with Dell Corporate Real Estate to facilitate coordination of all aspects of the Customer Experience Tour in the largest Dell manufacturing facility in the Americas. The purpose of the tour was to provide an interactive experience for large corporate IT purchasers providing information about Dell's capabilities, as Dell was a relatively new company at that time compared with IBM and others. The planning and execution involved receiving corporate messaging from a team I was assigned to meet with and creating a physical space that would enhance the experience and provide clients with an impactful and impressive amount of information to drive sales. This tour had an overall 86% close rate. Interior design, furnishings, video, displays, wayfinding, graphic design, lighting, and project management coordinating with many construction personnel and engineering personnel were required to complete this project which lasted about 1 year while the factory was under construction.
After the successful launch of this tour, I continued to contract with Dell Corporate Real Estate on it's expansion in Austin, and existing fit outs of facilities overseas requiring the ability to research and utilize local materials and deliverables. In total I contracted for approxiately 10 years on various projects as the company began it's exponential growth.
Because of the sensitive nature of the factory, no photos were allowed of actual production areas. This area included a sophisticated engineering center that oversaw the floor, which had extensive and complex wayfinding due to it's size.