Ollie Nathan Snr Creative Producer

ABOUT

We were asked by British Gas to come up with a digital reality series which was nothing along the lines of British Gas's normal digital campaigns. Our brief: Simply to make something that can show how life changing and helpful Smart technology can be in everyday family life.

We went through an extremely long whittling process to get down to the final families that both the client and ourselves could agree apon. Striking a perfect balance between entertainment and obs doc shooting styles, we approached this mammoth project in the style of our chosen director; Pinny Grylls. Pinny specialises in an obs doc style based on the sociological theme of ethnography.

Ethnography for those that slept through 101 sociology: : the study and systematic recording of human cultures; also a descriptive work produced from such research

i hope you enjoy the films here in this post. More content can be found on the BG website; The Source!

MADEIT CREDITS

  • British GasClient

Smart Street

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