ABOUT

We were asked by British Gas and the UK based charity Shelter to come up with an impactful and carefully directed video content piece that would help raise awareness for Shelter's: Great Home Debate in England.
Our creatives conceived a few great ideas, but none of us saw it evolving into what we ended up making. A full on experiential experieince in the Meadow Hall shopping centre.

During the day we asked shoppers to describe what home meant to them in one word, then stick it up on our open set. Essentialy a blank canvas of our interpretation of the generic living room.

I filmed time lapse and vox pops throughout the day as well as producing the experiential as well.

A great project and an even greater cause. We were very happy to see 650K views within two weeks of launching and hopefully raised awareness that people could get help from Shelter in times of need.