OTIS
Pyrmont
ABOUT
Aussies make up 50% of all travellers to New Zealand, but with international borders closed Tourism New Zealand needed a way to keep the country top of mind for this first-to-fly audience. With at-home gaming on the rise, TBWA Sydney chose to market the entire country as a game to feed the desire for travel. Launched on Twitch, PLAY NZ was the world’s first gamer walkthrough of a real country, and drove people to a hub where they could explore more immersive experiences. Gamers loved it. Intent to visit New Zealand increased by over 387% and it maintained its #1 position as the preferred destination.
MADEIT CREDITS
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Tourism New ZealandClient
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Alex TizzardExecutive Producer -
Andrew TorrisiArt Director -
Andy DiLalloChief Creative Officer -
ARCPost Production Company -
Brenda ChanBusiness Director -
Chris MawsonHead of Design -
Crighton BoneDirector of Photography -
Eleven PRPR -
Fiona MillikenGeneral Manager -
GoodeyeDesign -
Grant McAloonCopywriter - SEO specialist -
Helen Campbell-BortonClient Partner -
Katrina Alverez-JarrattCreative Director -
Lauren BlackBusiness Manager -
Lauren ReillySenior Integrated Producer -
Lisa BrownHead of Production -
Lucas BaynesEditing -
Reegan SaianiBusiness Manager -
Russ TuckerExecutive Creative Director -
TBWA SydneyAdvertising Agency -
Blockhead VFXVisual Effects Company -
AIRBAGProduction Company -
AIRBAGManaging Partner -
D&AD -
Beau SilvesterSound Design -
Matthew MoranPlanning Director -
OTISMusic & Sound Company