ABOUT

Soapestry

Soapestry

The cosmetics market is growing rapidly as consumers invest more of their money into self-care and restorative products. However, it’s an industry that’s under increasing pressure to behave more sustainably. The proportion of VOCs (Volatile Organic Compounds) in our environment that come from household items including cosmetics has recently increased to 50%. Soapestry aims to be a part of changing all that, by offering consumers a guilt free and mindful solution to personal care.

Soapestry is a cold-pressed soap brand inspired by wholesome and mindful living. The concept behind the brand is to encourage consumers to buy less and buy better. Celebrating simplicity and the art of using only what’s needed to eliminate waste- Soapestry only has 3 products; Face, Body and Hair.

The streamlined offer has been designed to make choice easier for modern consumers, who are currently overwhelmed by the amount of options available today.

ORCA were commissioned by Soapestry to re-work their brand identity and positioning to ensure it appealed to young consumers and alleviated their biggest worries when it came to the planet and personal care.Together we established a brand which conveys their key characteristics and values:

- sustainably sourced
- educative content
- raw and traceable ingredients
- suitable for all skin and hair types
- concise but quality product choices

The treatment given conveys a very warm and holistic feeling whilst still being design focused and contemporary.The website and packaging focuses on the traceability of each product including where the ingredients were sourced while also outlining who handmade each bar of soap. We felt this element of transparency and honesty would resonate well with their target consumer and help build a community of loyal consumers.The final product from ORCA is a brand that stands apart from the rest of the market and has the potential to expand as and when their consumer sees fit. We can’t wait to work continue on the Soapestry Journey.

Deliverables include:

- Brand identity
- Brand guidelines
- Packaging
- POS
- Website