ABOUT

Institute of AI

The Institute for the Regulation of Artificial Intelligence is a global, cross party, non-profit organisation working with legislators and multi-lateral organisations from across the world to better understand the impact and regulation of Artificial Intelligence. They bring legislators from around the world together to be briefed on what AI will mean and to debate their approaches to regulation.

After seeing a lack of opportunities to work with like minded legislators from across the world, founders Darren Jones (Bristol North West MP) and Emma Right (Partner at specialist technology law firm, Kemp Little) decided set up the Institute of AI to do just that.

The institute wanted to stand out in their market place, with the aim of becoming the best connected network of legislators available. They wanted the institute to be perceived as global, collaborative and future facing. That’s where we came in.

To ensure the client was recognised for these attributes, ORCA created a bold and impactful brand identity, with a vibrant colour palette that reflects the progressive and collaborative nature of the company. Playful graphic elements accompanied with future facing imagery, ensure the identity represents the company’s core ethos and values and will serve the institute perfectly for many years to come.

Deliverables include:

- Brand identity
- Brand guidelines
- Full website
- Corporate stationery
- Collateral