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Crafting a robust and scalable brand identity for a new, authentic tap room experience built on coastal values.

St Austells, a family-owned Cornish brewery deeply rooted in traditional brewing and community values, aimed to expand while retaining their craft heritage. By investing in like-minded breweries such as Harbour Brewing Co, they saw an opportunity to collaborate and launch a new brand for a series of tap rooms that could appeal to a broad, diverse audience.

We created a scalable tap room identity (starting in Charlestown) that reflects the deep community ties and coastal heritage of both St Austells and Harbour Brewing Co. These tap rooms provide authentic, local experiences, immersing visitors in the stories, processes, and people behind the beer. They promote local engagement and sustainability, making each visit a meaningful connection to the local coastal culture.