ABOUT
CUPP is the leading bubble tea supplier in Bristol, with 4 venues across the city, one in Cardiff and multiple other venue openings planned for 2020. To support CUPP through this new stage of growth, they required an updated and refined brand identity, store design and packaging. Although CUPP has built significant brand recognition across the city since their launch in 2012, they felt it was now time to display a more mature and grown up brand image; reflecting their passion for bubble tea and their genuine and considered approach to only using the best ingredients.
CUPP pride themselves in being one of the only suppliers of bubble tea that use homemade syrups, real fruit, organic milk and real loose leaf tea, therefore they wanted a brand identity that reflected the quality and consideration that went into each and every drink and meal on their menu.
Deliverables included:
- Brand identity
- Tagline
- Brand guidelines
- Signage
- Interiors
- Menus
- Stationery
- Collateral
- Photography
Back to CUPP project
Mr Adrian Mills
Artist
United Kingdom
Andrea
Cofounder and President, studio flamini and MARC Research Center
Italy