ABOUT

Reintroduce White horse to the South African market.
Creative Rationale:
White Horse Scotch Whiskey is a blended Scotch Whiskey from Edinburg, first produced by James Logan Mackie in 1861.
My task was to position the product clearly and confidently as the best in this category with our primary target being men 25 and over.
I did this by using imagery that displays all the possible things any man can do as a break from their daily schedule whether they are wealthy, interesting or just simply crazy people.