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Neuroscientists have revealed how everyday pleasure rank against each other, and it’s official: money CAN buy you happiness – a burst of it at least. In association with chocolate brand Beyond Dark and technology company Myndplay, the first ever 'measure for pleasure' has been formulated. The aim of the 80 participant study was to create a linear scale that could allow people to apply a numerical measure on the level of pleasure they experience. Such a scale has long been proposed by scientists (The Hedon) but never successfully formulated. For the first time ever this scale has been produced; perfect for what is commonly known as the most depressing day of the year. Typically the 3rd Monday in January, Blue Monday is known to be the time of year when people are struggling to recover from the cost of Christmas, are likely to have broken their New Year’s Resolutions and are finding it difficult to stick to new healthy regimes. The Measure for Pleasure can finally provide some definition on what experiences people find the most pleasurable, rating them in order of the strength of feelings they generate, offering some antidotes to Blue Monday.