ABOUT

In the 14th Semester of Learning, the Labs and team hosted 'Connecting the Connected' Lab Day. The event culminated the learning from our latest semester, where we looked at the lines between our physical and digital worlds which are now becoming ever-more blurred and are set to continue with the rapid proliferation of connected objects and devices. The Internet of Things (IoT) is not just a trend, it’s here today in tools we are already using and it will drive trillions of pounds in economic value as it continues to permeate business and consumers lives. With this in mind, we posed the question: what does this mean for brands? The goal of the Lab Day was to help our clients start preparing themselves for these changes by working with new technologies and gearing up for a more connected world. Throughout the day we had brilliant speakers covering four key themes:

WORK
Hearing from the experiences of those already using IoT within their business. What worked, what didn’t and what would they do differently?

PLAY
Technology has opened up new ways that we connect and play with the world around us, in this session we will discuss a selection of playable examples that can work for brands to have more fun with its consumer interactions.

DISRUPTION
Innovation is a disrupting force to any process but it is necessary to evolve and keep you ahead of your competitors. In this session we will hear from various experts who will share their learnings of how they successfully disrupted and how you could do too!

SPACES
The spaces we live, work and play in are becoming more connected and are enabling us to create more meaningful experiences with the environment you are in. In this session we will hear from a range of speakers who are looking to connect to the environment we exist in.