Nick Turner Chief Creative Officer, EMEA


The UK’s favourite restaurant continues to launch burger promotion after burger promotion but how
could McDonalds be sure that they could really give their 2 million daily customers the burger they really wanted?
They turned it over to the fans and enabled them to design the burger of their dreams. This crowd sourced product
design platform allowed the fans to create the burger, publish the creations across social media, gather the votes
from the millions of fans and when the winners were announced the best burgers in Britain ended up on the
menu at every McDonalds restaurant in the UK.

Date published: 1 February 2016 2016-02-01T11:53:54+0000



Nick Turner was recognised as an Industry Influencer on 15th March 2016

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Nick Turner has been a Contributor since 15th March 2016.

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McDonald’s My Burger - UK


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