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Nature Valley has launched its first integrated tennis campaign to leverage its position as the Official Snack Bar of the Lawn Tennis Association (LTA) and demonstrate its commitment to British Tennis.

“The Court is Yours” campaign, created by London-based agency Space, aims to encourage greater participation at grassroots level whilst capitalising upon the recent revival in tennis, the country’s second most followed sport, which has seen participation levels rise for the first time in 16 years.

The campaign, a call to arms for players of all abilities to get outside in nature and give tennis a go, features a 60-second film which reflects the real, everyday side of tennis; the hits, the misses and mini-fist pumps. The campaign will also feature across OOH, shopper, brand experience and social media.