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This campaign promotes the vision of the Delivering for America 10-year business plan of the United States Postal Service. Through the use of the “I’ve Been Everywhere” song by Johnny Cash in the television spot, we showcase how USPS delivers to every ZIP Code, every business, every family, every American all across America.

The campaign ran across all major networks in America from 2/22 to 9/22. During this timeframe, businesses and shippers make key decisions to switch or add new vendors, getting them ready for the Holiday season. The campaign is running nationally on all media channels: TVC, streaming video, print, radio, display, OOH, social, and search. TVC is the heavy lifter for this campaign.

Results:
Most liked ad for the first half of 2022.
“Best received delivery ad of the past year.” —Ace Metrix
Articles in Shoot, AdAge, and 4As
AdAge ‘Editors Pick of the Week’