Nice Shoes
New York
ABOUT
62% of children drop out of sports by age nine. Why? They’re not having fun, because parents and coaches have prioritised winning at all costs. To reverse this trend, Arnold Worldwide launched the #DontRetireKid campaign by holding a live press conference so a nine-year-old could announce his retirement on the biggest sports stage – ESPN’s SportsCenter. Soon everyone from Kobe Bryant to Good Morning America shared their support for the kid and others just like him as they started a movement for change online and rallied around Project Play’s solutions to put the youth back in youth sports.
MADEIT CREDITS
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The Aspen InstituteClient
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Aiden KeeferMarketing -
Arnold Worldwide BostonAgency -
Catherine SheehanPlanning -
Christine McHughBusiness Affairs Manager -
Danielle IvicicBusiness Affairs Manager -
Dave SicilianSound Designer -
Emily CoanMarketing -
Eric RubinoProject Manager -
Found Objects Music Productions, New YorkMusic Production Company -
Gail FelcherMarketing -
Greenpoint PicturesProduction Company -
Icaro DoriaChief Creative Officer -
James BrayExecutive Creative Director -
Justin GalvinCreative Director -
Kobe BryantCreative Director -
Kobe BryantCreative Director -
Luke StevensProducer -
Luke StevensProducer -
Matt MurphyEditor -
Molly ChisholmPlanning -
Nathan SwingleCinematographer -
Niles RothDirector -
Paul ShannonProducer -
Phil ChoeColorist -
Sam MullinsCreative Director -
Soundtrack, BostonSound Company -
Tatiana RudzinskiExecutive Producer -
Trevor KingExecutive Producer -
Zamile VilakaziHead of Production -
Zamile VilakaziHead of Production -
CL WeaverPost Production Company -
Found Objects Music ProductionsMusic Production Company -
Nice ShoesPost Production Company -
Cannes Lions Winners 2021