ABOUT

Design the cover, intro and feature pages for the Crystal Ski Guide To The Mountain.

The desired outcome was to create a modernised and inspirational magazine style guide, cementing Crystal as the the leading
ski specialist.

The focus was on large, high-quality imagery rather than an overwhelming amount of copy. Stock imagery was avoided as much as possible, opting for a brand photoshoot on location in France.

The black lozenge usually present in brand communications was removed for a cleaner look. The 45 degree angle usually reserved for the illustrated mountainscape was introduced as the main feature throughout; as a holding device and to the imagery.