ABOUT

Objective: To launch the New DS 3 with style.

With legendary fashion icon, Iris Apfel at the forefront of the campaign, we wanted to launch the New DS 3 with the same style & flair as Iris. And of course, we wanted to break some rules along the way.

The DS brand is known for its association with French style - It's sleek dark lines, diamonds and mystery. For this launch we wanted to add a touch of Iris Apfel - which is far from dark & mysterious. Taking her advice on breaking rules we avoided anything dark and filled the interior with vibrant colour. Inspired by the colours & patterns of Iris' clothes, I illustrated this piece myself.