ABOUT

Brief: Develop a range of white-label recipe books to sell on to health and fitness companies, such as personal trainers, gyms and nutrition coaches.

Each recipe book includes a wide selection of healthy, easy to make, budget-friendly, macro-balanced recipes to help aid fat loss and muscle building.

Initial stage of brief: Brainstorm a wide range of recipes which would engage and excite the end client, and help them stay motivated and inspired about their diet. The recipes were all written by myself. Each recipe had to be macro-balanced and delicious, and use as many minimally processed ingredients as possible.

Second stage of brief: Make and photograph each recipe using a range of photography backgrounds and props e.g. tableware, cutlery, napkins, ingredients. Retouch each photograph (using Adobe Photoshop) e,g, exposure, shadows, vibrance etc

Final stage of brief: Artwork each recipe and present in an attractive ebook design (using Adobe Indesign). Each ebook also included an eye-catching front cover design and welcome pages, which could be easily customised by the business owner, before sharing with their clients.