ABOUT

I was briefed on the design and layout of a range of packaging for a new product launch.
The designs needed to incorporate a mixture of photography and typography. The photographic elements were supplied to me by the design team.

The packaging was designed to capture both the attention of Slimming World members, with the inclusion of the 'Free Food' device on the front face, and also the general public looking for a healthy 'fake-away' meal.