About me

About Me
I'm a results-driven Digital Marketing and Marketing Operations professional with over a decade of experience leading integrated marketing initiatives across global technology, SaaS, and B2B organisations. My career spans brands such as TELUS Agriculture & Consumer Goods, IHS Markit, Clarivate, DHL, and 3M, where I've built a reputation for delivering measurable impact through data-driven strategy, process optimisation, and creative execution.

I specialise in marketing automation, CRM, campaign management, and cross-functional project delivery, combining analytical insight with a strong sense of design and user experience. From managing Eloqua and Salesforce-based campaigns to implementing Wrike for workflow governance and OneTrust for compliance, I bring structure, innovation, and collaboration to every project.

Passionate about continuous improvement and marketing technology, I thrive in complex, fast-moving environments where strategy meets execution. Outside of work, I enjoy creative and outdoor pursuits — gardening, design, and cultural exploration — which keep me inspired and balanced.

Skills

Adobe Analytics, adobe creative cloud, Adobe Experience Manager, Analytics & Insights, Brand Activation, Campaign Optimisation, Collaboration & Stakeholder Engagement, Compliance & Governance, content marketing, Continuous Improvement, Creative Direction, Creative Tools, CRM Management, Cross-Channel Campaigns,, css editing, data storytelling, Digital Marketing Strategy, Digital Transformation, Email Campaign Design, google analytics, HTML, innovation management, javascript editing, jira, marketing automation, Marketing Funnel Analysis, Marketing Operations, OneTrust, PAID MEDIA, PathFactory, PPC, Process Optimisation, project management, SEO, social media strategy, Systems Integration, UX-driven Campaigns, Video Marketing (Vidyard), Web Design, wordpress, Workflow design, Wrike

Sector Experience

Agriculture Technology, b2b marketing, brand activation, corporate communications, Data & Analytics, digital marketing, ecommerce, Events & Webinars, financial services, Geospatial Solutions, marketing communications, professional services, SaaS & Technology, Software & IT Services, telecommunications, Web Design