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As part of the Signature Creative team, we revised the branding look and voice for the new Pier Sixty-Six. This iconic destination (opening late 2024) features exclusive residences beside the superyacht marina, as well as a complete makeover for the Pier Sixty-Six resort and its legendary Pier Top, now reinvented as one of Fort Lauderdale's most luxe lounge destinations. There will also be a host of new restaurants and enticing shops, plus three pool decks, including a VIP pool. We created new brand guidelines and tone of voice guidelines, as well as websites, microsites, brochures and communications.