ABOUT

Pharmao is one of the first pharmacies in France to embrace the digital revolution by commisioning the development of an iPhone application to complement it’s existing website. The idea was to create a simple to use application with intuitive yet advanced features. One of the main features is the use of geolocation in order to find the closest pharmacy to you, as well as providing their opening hours and contact information. Another great feature was the ability to save all of your prescriptions to the app. The brief specified that the app was to play on a green colour scheme in order to the colour typically associated with French pharmaceutical cross. On this page you can see some of my proposals for the brief. From a design point of view I tried to keep the lines as clean as possible and make sure all the information and data that was to be included in the app had its own defined space. Following the legalisation for the sale of online pharmaceutical drugs in early 2013, the aim of the app was to make sure that it could evolve into mobile commerce at any moment without any major design changes. Based on the success of the iPhone application, Pharmao are hoping to expand and add an iPad and Android application to their collection.