ABOUT

Whilst working as an artworker for GAIN sarl in St-Germain-en-Laye, France, I worked as the main graphic designer for Encore Applications - a business that developed, marketed and sold mobile applications to the real estate industry in France (Applimmo), UK (Estate Apps) and USA (Realty Smart Apps).

My first task was to design the look and feel of the mobile application itself. Under the guidance of the CEO and the Development team I designed a simple-to-use and intuitive app specific to each country based on the app spec and translated all copy from English into French. I then worked on translating the design to accommodate iPad size specifications. This required reworking a lot of the initial design in order to make it as easy-to-use and functional as the iPhone application.

Once the overall design was signed off on, I was tasked with creating bespoke marketing literature for each branch of the business. The first element I created was a marketing video in After Effect to demonstrate how the app worked and all of the different features within the app. You can see the finished video to the right for France and USA. This video was used to attract investment as well as a marketing tool to potential customers. I then worked on the design of the website and it's accompanying Facebook page as can be seen on the right. I created the page in fbml code myself and updated the page with new and more relevant content on a weekly basis.

Next up I designed and illustrated a marketing presentation in both Keynote as well as Powerpoint as you can see above. I designed icons to illustrate each of the apps features as can be seen to the right. Once all of the principal literature was created I designed and created weekly html emails, online banner ads and print ad PR releases.