ABOUT

Triggered by wide-ranging challenges and ambitions, General Electric (GE) engaged Sub Rosa to explore and identify the brand’s internal culture and process of innovation. Sub Rosa’s insights ultimately led to its creation of GE’s Garages, a participatory global program that showcases GE’s passion for invention at scale and leadership in advanced manufacturing for the digital age. Touching internal and external audiences and engaging new partners, GE’s Garages has been cited as a powerful change agent, going beyond marketing to deliver a new understanding of not only what GE makes, but of what it fundamentally does in the world.