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As part of its Joy of Storage campaign, IKEA teamed up with Skype to create a rich media banner that tested the reliability of people’s home storage. Produced by Mother London and MediaMonks, the Passport Challenge asked Skype users if they’d like to win a £450 holiday. After accepting and activating their webcam, participants were surprised by a 30-second countdown in which they had to locate their passport and take a photo with it. Built in Flash, the throwback banner cleverly combines technology with the common human tendency of misplacing passports to gain further insights to people’s storage habits.