ABOUT

Brief: "To demonstrate their ability to communicate our brand’s key strengths and points of difference through the use of typography, graphics and photography."
A digital campaign drafted in the following formats.

- Home page
- 1 Category landing page (e.g. Sport specific, fabric or product).
- Promotional emailer (Can be brand, product or category specific).

I wanted to create a more clean/pure, simplistic feel whilst improving the UI/UX as the current site they had was slightly over the top and cluttered and it was quite hard to decipher copy and navigate. I also recreated all the icons. All images are either my own or stock images that I manipulated.