Matt Batten
Executive Creative Director
ABOUT
We conceived and developed the social and digital amplification for this ground-breaking campaign that went on to many international awards and then roll out in over 40 other countries the following year. It was the single most effective sales campaign ever produced in the brand’s 100-year history.
AWARDS
ADMA Award Gold
ADMA Award Shortlist
ADMA Award Silver
AME Award Shortlist
AME Award Silver
APMA Star - Gold
APMA Star - Grand Prix
Cannes Lions - Bronze
Cannes Lions - Gold
Cannes Lions - Shortlist
Cannes Lions - Silver
Caples - Bronze
Caples - Silver
Clios - Shortlist
Clios - Silver
D&AD Award - In-book
Digital Asia Festival - Brand of the Year
Digital Asia Festival - Gold
Effies - Silver
Festival of Media - Highly Commended
Festival of Media Award
IAB Award
Spikes Asia - Bronze
Spikes Asia - Gold
Spikes Asia - Shortlist
