ABOUT

60% of Aussies look at their mobile phones while watching TV. Even during the most watched programs like 'The Block'. So to amplify Freedom's sponsorship of the home renovation and styling TV show, we leveraged this trend of 'second-screening' through real-time social media engagement. Every time a Freedom product appeared on the TV show, it also appeared in social media feeds along with links to Facebook Marketplace or the Freedom online store to purchase them instantly and replicate the home styling just seen on the TV show.