ABOUT

Hamilton Mayday is an established and independently owned recruitment consultancy with over 30 years' experience of introducing high quality talent into the hospitality and catering industry.

Hamilton Mayday requested Hope & I Design to address the business client relationship and improve their user experience. Through Hope & I Design's strategy, discovery and process we created a framework around the business needs and delivered a brand identity system which provided the tools to tell their story.

Empathy, strategy and discovery
We began by collaborating with Hamilton Mayday on key issues and gaining an in-depth understanding of their business needs, its clients and candidates. Our process and research looked at why their customers should engage with their recruitment business. With primary attributes, direction and stories to work from, we created a visual representation, based on a holistic and emotional connection between their offering and customers.

The logo
The corporate identity includes a monogram trademark, supporting typefaces, imagery and icons that, when combined, form a visual representation of Hamilton Mayday. To achieve this goal we created a logo based on primary attributes such as trust, welcoming and connecting people.

We believe the monogram is a strong candidate for this role, and its consistent letter form unites the connection back to its main purpose.

The icons
These three originally drawn icons play a key role in connecting all three areas of the business simultaneously - clients, candidates and their staff. The icons also follow the technical attributes, angles and style as the monogram, completing a unified and cohesive approach.

Pulling together
As part of the brand identity system, we delivered a pool of assets including literature, stationary, digital graphics that
capture the culture and nature of the business in a consistent and cohesive manner.

This universal approach now gives Hamilton Mayday the platform they need to approach new businesses with confidence, be seen as market leaders and go to recruitment service for their candidates.

The end results exceeded the client requirements, with benefits to customers, staff and increased lead generation.