ABOUT

Logo concept produced for client Green Shoots Research Agency. A full service shopper research agency based on the keywords identified from their brief to Stone Creative Design Agency.

The concept of the logo was based on the products and services that Green Shoots offers. A high quality, premium, professional insight company are all demonstrated by the clean look of the logo. Creativity, growth and a friendly feel are highlighted through the organic stroke and flower shoot.

The colours used have a modern and professional feel which evokes trust and harmony.

Helvetica Neue, and established, solid typeface that is timeless and neutral and conveys a formal/informal tone. The lowercase font gives the logo a friendly, modern feel.

*Produced whilst interning at Stone and the concept was chosen to be taken forward by the research agency.