ABOUT

Shimon Peres was elected for president by the Israeli parliament in 2010. The presidential institute in Israel was trying to recover from sexual harassment allegations against the former president, and the public lost confidence in the presidency and its necessity. They had hoped to close the 87 year old Mr. Peres' political career in a dignified manner, but Mr. Peres had other plans. He was going to leave a mark, become an inspiration for the millions of Israelis whom he served for so many years.
The President Office approached Debby&Ron in order to take on the mission. The spokesperson knew that the people lay in social media nowadays, and that would be the best way to reach to them.
Along with his office, we built him a digital persona that would resonant his values: Peace, progress, culture and innovation.
We launched his facebook page on March 2012 in Facebook offices in Palo Alto, with Mark Zuckerberg himself by his side, giving the first live Facebook broadcast in Israel.
I was in charge of the content and for 18 glorious months I was, in fact, the Israeli President on social media, accompanying him on his tours and events, giving the public an intimate yet distinguished perspective on their president, both nationally and internationally.
The President's persona grew to be one of the most inspirational and popular figures in Israel, in fact, he is the most popular Israeli president to this day.
This is a video the summarises our work with him, edited and scripted by me.