Maani Safa
Vice President, Creative & Innovation
ABOUT
Experiential retail
etron Pop-Up Store - Westfield
Objective
Support the launch of the new hybrid car - the A3 Sportback e-tron – whereby all communications integrate with the central launch campaign.
Solution
Somo conceived and executed an experiential retail experience at Westfield Stratford. The experience incorporated 5 digital products, i.e. Virtual A3 e-tron, 3D object recognition and AR Explorer Application.
Results
Built to scale, the experience is now touring the UK across 5 other major city shopping centres.
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Maani Safa was recognised as an Industry Influencer on 15th March 2016
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Maani Safa has been a Contributor since 15th March 2016.
