MPC London


‘Burberry Open Spaces’ which is a journey through the freedom of imagination. When we dare to dream, the possibilities are infinite – we discover new realities, we break boundaries and we find the freedom to go beyond limitations. A pioneering spirit has been part of the brand’s heritage from the very beginning. Thomas Burberry invented gabardine and created iconic outerwear to help people embrace the outdoors and explore new spaces and places. This spirit is embodied by a quote from Thomas Burberry that continues to inspire and imbue the brand’s collections today: ‘Inherent in every Burberry garment is freedom’. As the world opens up again, the campaign explores this spirit through a youthful, dreamlike lens. For the campaign film, Riccardo collaborated on the creative and film direction with Megaforce to bring the story to life. It features four bold individuals who have the power to explore and discover, as they take us on a journey set amongst the natural beauty of the British countryside. A spirit of duality – blurring the lines between reality and fantasy.




  • BurberryClient
  • 750mphAgency
  • Al WattsArt Director
  • Alex Lovejoy2nd Creative Director
  • Amy Louise RyallStyling Assistant
  • Ana SteinerStylist
  • Asha JonejaSenior Producer
  • Ben LoaderTalent
  • Benji Edwards1st Assistant Director
  • Carl FairallLocations
  • Cathy HoodProducer
  • Charles BrisgandDirector
  • Craig DavisGaffer
  • Emiliano SerantoniColourist
  • Gemma Smith-EdhouseMakeup Artist
  • Harry BradyAssistant Art Director
  • Hiroshi MatshushitaHair Stylist
  • James CampbellDirector of Styling
  • Joe GuestEditor
  • Justin BrownDirector of Photography
  • Katie WrightProduction Co-ordinator
  • Kharmel CochraneCasting Director
  • Laura DuffyProduct Manager
  • Laura HeilanenProduction Assistant
  • Matthew FoneExecutive Producer
  • Rachel CrowtherVP Creative Officer
  • Riccardo TisciChief Creative Officer
  • Ryan HancocksPost Producer
  • Sam AshwellSound Designer
  • Thomas RamshawJunior Stylist
  • Will Preston-GeorgeLead Producer
  • * MPCPost Production Agency
  • * Riff Raff FilmsProduction Agency
  • * Final CutAdvertising Agency
  • * The One Show

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