ABOUT

Released just ahead of International Women’s Day, the campaign from Wieden + Kennedy Shanghai is a celebration of women in a range of different sports. Facing negativity at every turn, the doubts, the inner voices and still succeeding, overcoming the social prejudice.

Directed by Academy Films’ Ian Pons Jewell, the inspiring 90-second film is a series of fast-paced vignettes featuring a mix of sporting superstars and everyday women who have realised their dreams and achieved great success.

I handled every aspect of the VFX process, managing a team of seventy artists between Shanghai, Bangalore and London, coordinating with the director for his creative input as well as organising the agency and client presentations.