ABOUT

Sage by Heston Blumenthal is a range of high-end kitchen appliances that stormed into the UK in summer 2013. They're still making waves in the category. Our work for Sage is based on the "ZMOT" element of the purchase cycle - giving people interesting and compelling content when they're researching what to buy. Year 1 sales were unprecedented.

Did you know that to make a really tasty cuppa, you need to get the brew time and temperature precisely right? Neither did the shoppers at Westfield Stratford. To bring the expertise behind Sage's Tea Maker to life, we created #TalkTeaWithHeston - a social object that received thousands of content views and a reach of several million.

Sage produced many different types of content films - to explain what they're about, to show off the products and demonstrate how to get the most out of them. In this series, Heston introduces the product range. These films are being watched to the end by nearly 50% of viewers.

Generating awareness for Sage, by being talked about on food blogs and in appropriate press/website titles, is crucial for driving web and store traffic. We focus on talking to serious foodies - who really appreciate the expertise behind these products. Sage got off to a flying start, with 460 media features in the first year achieving a combined reach of 247,267,427.