Luke D'Arcy President, UK

ABOUT

The second edition of the ground breaking two day Future Decoded event for Microsoft at The eXcel centre London, United Kingdom, featuring keynote speeches from Richard Reed, Co-Founder, Innocent, Rt Hon Lord (Sebastian) Coe, KBE and Microsoft global CEO Satya Nadella.

On the show floor, experiences ranged from the practical to highly creative interactive demonstrations, self-explore scenarios, and networking opportunities with subject experts. For example, the two-storey social media hub (featuring huge screens with live social content, a robot controlled Makr-Shakr Bartender, and live Q&A sessions) connected content to extend the guest experience beyond the event. Colourful, interactive ‘lightwork’ enabled guests to adapt the area to their taste. Robotic balls and Surface tablets reinvented the digital labyrinth, cutting edge Microsoft research technology such as internet connected clothing were available to try on, BBC Micro-Bit powered mini Satellites could be produced, and Argos teamed up with Microsoft to create a fully interactive futuristic connected home experience using the latest real world technology.

AWARDS

The Drum Network Awards - B2B Marketing Campaign/Strategy of The Year 2015
The Drum UK Event Awards - Exhibition of the Year 2015

MADEIT CREDITS

Who pooled - Future Decoded 2015