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Ash Music Festival celebrated it's 30th year in July, and takes place in aid of local charities. The festival offers a variety of music, but it's main focus is 'old-school' rock. It was this that inspired the aesthetic, but the colours were lifted and made brighter to reflect that it's a family event. The use of the teddy bear was also used to communicate this whilst other items were added to give a taste of what this fantastic festival has to offer.