MullenLowe China
Shanghai
ABOUT
By telling Chen’s story of growing into a world famous ultra-marathon athlete from a village fisherman, ANTA tries to encourage consumers in tier 2-4 cities of China to run in ANTA footwear, and also to raise ANTA’S brand awareness in the running shoes market.
AWARDS
Effie China's Gold
Back to Run with me project
Andre Van Dyk
Global Design Director
South Africa