MullenLowe China
Shanghai
ABOUT
For Buick in China, where a traffic accident takes place every 3 minutes: changing the most entrenched attitudes to road safety, and doubling intentions to obey road signs with the ‘Human Traffic Signs’ campaign. The work was the most awarded creative campaign in China last year.
AWARDS
ADFEST Awards
Cannes Lions
D&AD Award - Nomination
Longxi Creative Award
New York Ad Festival
Back to Human Traffic Sign project
Vlad Vorobev
Graphic Designer, Illustrator, Prosveschenie
Russia
Elisabeth Grosse aka LIZITA
Graphic Designer
United Kingdom
Andre Van Dyk
Global Design Director
South Africa
Alexandra Schott
Marketing Director
United Kingdom