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To drive in-store footfall, Clarins commissioned LEAP, their long-standing production partner, to develop a multichannel campaign that would promote Clarins’ complementary express skin services. The ‘We Know Skin’ campaign capitalises on the brand’s 65 years of experience and makes use of LEAP’s in-depth understanding of the Clarins look, feel and brand values.

LEAP’s creative team and beauty account directors grew the seed of an idea around unplugging from the chaos of life. Using a small selection of supplied imagery and campaign messaging, they crafted an eye-catching collage. Featuring editorial style layouts with a contemporary look and feel, its vibrant spring-toned colour palette complemented the in-store environment. Photographs of three example sessions tapped into the growing post-lockdown desire to experience human connection and care as depicted in services provided by a Clarins Skin Expert. The ads drove bookings through QR codes or buttons to the Appointments webpage.

The collaborative approach of LEAPs integrated teams enabled their digital studio and video editors to work closely with the lead designer. By working in an agile way, they could pool expertise to maximise efficiency and creative effectiveness. Taking account of the technical constraints and user behaviours associated with each media channel, they optimised design elements for website standout, OOH appeal as well as thumb-stopping animation for socials. Within a tight turnaround time, LEAP created a suite of digital display banners, a D6 OOH asset, as well as sponsored social assets including static and video ads for Meta platforms.

Clarins’ brand managers were so impressed with LEAP’s creative design that their e-commerce and point-of-sales teams decided to roll it out across their website and in-store displays.