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FitFlop were launching a new range of trainers, the Vitamin FF, and they wanted an eye-catching way to showcase key features of the new shoes. The footwear brand commissioned LEAP to create a 3D CGI product demo video.

The CGI shoe would need to look true-to-life and convey the high level of comfort that the wearer would expect to feel. FitFlop provided their manufacturer’s basic CAD files to enable LEAP’s team to build the CGI model according to the product’s precise measurements. To further their efforts to create a perfect photoreal match for the product, LEAP’s production team cut a shoe in half. This enabled the CGI artists to incorporate the look and feel of the real components in their 3D reconstruction.

LEAP’s producers worked closely with the brand marketing team to support them through the animation production process – storyboarding, wireframes, CGI build, textures, lighting, editing, colour grading, and all the review stages through to the final deliverables.

FitFlop’s marketing team and their founder were delighted with LEAP’s CGI product demo video. It works in harmony with the live action videos and photographs across FitFlop’s sales and marketing materials and on their website.