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Since 2020, LEAP have been supporting Amazon Prime Video with video asset production as part of an ongoing project to localise movie and TV series trailers for audiences in their mainland European and Nordic territories.

LEAP’s producers use the client’s project and asset management portal to manage the localisation process. The post-production team edits trailers and adds the Amazon Prime Video branding required for the relevant locale. The Language and Culture team provides additional support to sense check and, if necessary, to transcreate subtitles and voice-overs. Transcreation account managers may also consult with their network of local experts to identify any potential cultural concerns as well as to check subtitles for linguistic quality.

Because deadlines often coincide with the launch of a film or TV series, Amazon Prime Video needed a production partner that could respond with the required speed and quality assurance to effectively handle a large number of quick-turnaround campaigns.

LEAP’s extensive experience with international video versioning workflows allows them to efficiently and confidently deliver the required assets to support the client’s multiple stakeholders including campaign managers, producers and marketing managers.