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LEAP provided pro bono design assistance to support the London Lean In Supper Circle when it rebranded as the Lean In Food for Thought Network.

Facebook COO Sheryl Sandberg’s inspiring 2010 TED Talk and book, Lean In: Women, Work and the Will to Lead sparked networks of women to come together to help each other achieve their ambitions as well as encourage companies to build more inclusive workplaces. As part of this movement, the Lean In Supper Circle formed in London. Beginning in 2016 as a supper club for ambitious women to meet over food and drink as well as hear from guest speakers and network, the group eventually grew to over 1300 members. In 2021, they rebranded as the Lean In Food for Thought Network.

LEAP’s Head of Group Marketing and Business Development Jo Merecido, serves as President for the Lean In Food for Thought Network. To help mark their new status, LEAP created a new colour palette and visual assets that would emphasise brand’s sense of togetherness as well as reflect how the network inspires its members through events that feature high profile speakers.

The rebranded Lean In Food for Thought Network officially launched online via the group’s new website and digital assets as well as through printed collateral showcased at a rebrand relaunch party featuring a talk from the Leader of the Women’s Equality Party, Mandu Reid. The new look and feel of the brand design made a strong impact on the Network’s website and LinkedIn posts and was hailed a success at the relaunch party.