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Tetley’s agency, Spark44 commissioned LEAP to provide integrated advertising production services to support campaigns for Cold Infusions and Super Teas.

LEAP’s work on the multi-channel campaigns included animating digital banners for online and out of home as well as providing the production and post-production of live-action content for social media platforms. LEAP also provided photography and previsualisation services.

Working closely with the agency creatives, LEAP’s digital design teams and coders produced a series of four rich media billboard banners. The LEAP film and post team organised and directed a studio shoot, filming five different creative treatments in a single day. The Super Teas series depict cosy and revitalising tea drinking experiences and the ‘How Do You Shake It’ series shows amusing ways to shake your reusable water bottle and enjoy Tetley Cold Infusions while. A liquid specialist helped ensure that the infusion process looked its best on screen. LEAP also provided pack shot photography to complete the stories.

The success of the initial campaign work encouraged Spark44 to commission LEAP’s integrated production services to provide additional assets for the continuation of the campaigns.