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LEAP’s comprehensive versioning and localisation services helped to bring Waterpik’s American DRTV commercial to the British market.

LEAP’s team of creative copywriters revised the American script while the TV admin team liaised with clearance organisations and the US-based clients to make sure that the changes satisfied British broadcasting regulations as well as met with the brand owner’s approval.

In addition to smoothing the path to broadcast, LEAP’s production team filmed a pack shot replacement scene in their green screen studio. LEAP’s producers also organised the recording and audio mix of a British voice-over artist. Finally, the post-production team provided the necessary edits and technical QC to deliver the new UK master to broadcast playout partners.